Katie Q.

Katie Quesada, a speaker, story-teller, and coach dedicated to helping companies and people tell better stories. The goal of the rebrand was to reflect a growing company, increase brand awareness and logo legibility, while keeping the bespoke speech bubble aspect of the original logo.

The new identity includes bold and rich colors, organic and inviting shapes, and a quirky iconography system that supports all keynote engagements, e-courses, and workshops without loosing an ounce of joy. The serif word mark takes form in a simple friendly speech bubble that reflects the descender of the "Q" creating a charming, highly legible logo. These elements collectively create an inviting space to tell better stories.