YTH SMR CMP

YTH SMR CMP is an annual event for student to create a vision for growth and dream of their future. After over a year in isolation, this week long event was the first in-person experience for many students post COVID-19. There as a need for event branding that was equally empathetic and inspiring.

We saw this as an opportunity to curate a space where students had access to a creative outlet for telling their story as a way of reconnecting with each other and themselves. Rooted in the stories that came through that time of isolation, we found that through collage and subtle movement we could encourages the reprocessing of these memories through imaginative, surrealist compositions. Using vibrant and offbeat elements and iconography to spur the question, what story will you tell?