Skiplagged

Skiplagged is a booking website, made by travelers for travelers. It bridges the gap between visiting incredible destinations and dealing with costly travel fees. They finds smart and attainable ways to travel without the hefty price tag. Skiplagged sought a rebrand that communicated this purpose by exposing their personality ultimately creating a brand that is candid and unconventional.

We started by capturing their tone of voice, creating a persona that always uses direct, easy to understand language, while still leaving room to poke fun at the big travel industry companies. Never missing an opportunity to sprinkle "skip" in as an own-able mechanism for crafting headlines and supporting copy. Next we dove into their brand identity, finding a balance between the friendly travel ally and their unexpected ways of travel. They needed a versatile element to tie their unique voice to showcasing travel photography without distracting from key information. From this we formed the Skiplagged shape, formed from the logo mark, and used expansively from expanding and combining the shape itself, to providing a window into travel, or a platform for their distinctive 3D iconography. We sealed the brand by creating a color system unlike anything in the industry, balancing a bold lapis with soft terracotta tones to further their disruptive angle in the travel industry.