Women Work F#%k*ng Hard

Women Work F#%k*ng Hard is a community of highly successful and talented women that are challenging the norms of corporate networking. They’re less name tags and hard back chairs, and more cocktails and chic velvet pillows. They sought out a new visual identity that evoked their dazzling drive and raw authenticity.

We started by creating a logo that, like WWFH, is unlike anything else. Inspired by the bold, whimsical vision of these amazing women, we created a unique system that carries through each touchpoint of the brand. The WWFH “F” quickly became more than just a logo, and turned into structure for photography and inspiration for their contained typographic system. We pushed the boundaries of the brand further with an inviting color system contrasted with wild sticker iconography.